Walkin Taco Redesign

This all started as an internal design challenge to work with a brand that needs some love. IF you’ve ever been to a ball game chances are you’ve probably had a Walkin Taco, but as it currently lives the brand relies existing equity from flagship brands like Doritos, Tositos, and Fritos. Our group decided to venture well and truly outside of the sandbox and give Walkin Taco some character while diving deep into packaging, brand systems, and how this could live in the world and make a genuine impact.

My main contribution was packaging, auxiliary brands marks, swag, and OOH visuals due to me being out of commission thanks to some wisdom teeth that desperately needed to be evicted.

This exercise was a blast to work on, really challenged us, and let us exercise our skills while collaborating as a team and delivering work we’re really proud of.

CREDITS:

Creative Lead: Jenna Simmons

Art Director: Karl Chester

Art Director: John Banks

Copywriter: Kyle Bryant